Situation Analysis and Marketing Objectives for Toyota Aurion Case Study

Essays on Situation Analysis and Marketing Objectives for Toyota Aurion Case Study The paper "Situation Analysis and Marketing Objectives for Toyota Aurion" is a great example of a case study on marketing. Toyota Aurion is the first car to be designed and manufactured in Australia by Toyota Motor Corporation (TMC). Other brands manufactured by TMC in Australia were designed in either Japan or the US and customized for the Australian consumers. The Ford Falcon and Holden Commodore have been identified as the main competitors to the Toyota Aurion sedan.The key strengths of the Toyota Aurion include its lower retail price, economic fuel consumption, enhanced safety and comfort features, and its good environment rating. The car’s weaknesses are mainly associated with it being a forward wheel drive vehicle. Opportunities for the Toyota Aurion include expanded sales in export markets especially due to its economical consumption of fuel. Likely threats to the car, however, include the development of more sophisticated vehicles by competitors, which would reduce its market share.The marketing objective for Toyota Australia in regard to the Aurion model will be planned in a manner that will enable the company to meet its objective of selling 75,000 Toyota models in and outside Australia. To attain this target, marketing will target one-time buyers who are not loyal to any of the traditional big-six family cars sold in the Australian market. Marketing will also target solution seekers who search for cars that will give them the best deal in terms of price, affordable maintenance costs, and style.INTRODUCTIONToyota Aurion was initially released in the Australian market in 2006. The car model went down in history as Toyota Australia’s first car to be designed and assembled in the country. Since the car designers understood the Australian market well, they believed that they were better placed to give Australians a car that matched their needs and preferences better than foreign car designers would.Before its launch, Toyota Australia publici zed the car by releasing data, photos and tidbit information about the locally built sedan (Motoring Channel, 2006). With the term ‘Aurion’ loosely translated as ‘the dawn’ in Latin and ‘tomorrow’ in Greek, a popular pre-launch advertising campaign used the catchy phrase â€Å"Can’t wait for tomorrow† to imply that the car would mark a fresh start for Australian motorists (Moldova Foundation, 2006). By such marketing tactics, the company was able to create anticipation and appeal about the car among the motoring public in Australia.INTERNAL ENVIRONMENTIn order to establish if indeed the marketing of Toyota Aurion has enabled Toyota Australia to meet its mission, objectives and/or growth strategies, one needs to identify the exact strategic aspirations that the company has for its short- and long-term operations. According to Griffin and Egan (2002), the company had set a target of increasing its production capacity by more than 50 percent within a five-year period.

Effect of Unethical Behavior Article Analysis Free Essays

The unethical practices behavior in today’s business accounting often goes unchecked, because the actions directly affect management or executives, since they usually control this accounting hence the results. If someone thinks their job might be in jeopardy they may falsify thinks for these members of management. As it seems obvious, falsifying or altering business documents such as sales receipts, or tampering with reports would be considered unethical practices. We will write a custom essay sample on Effect of Unethical Behavior Article Analysis or any similar topic only for you Order Now According to Anonymous Employee (n. d. , â€Å"Among the most common unethical business behaviors of employees are making long-distance calls on business lines, duplicating software for use at home, falsifying the number of hours worked, or much more serious and illegal practices, such as embezzling money from the business, or falsifying business records. † (para. 1). Among those situational exampleswhich include embezzlement of funds by an accountant from their employers for financial gain also include accountants receiving corporate pressure from their client to report false information and having unrealistic objectives and deadlines. An accountant may decide to work for a company even though a conflict of interest may exist. If the accountant is owed money or has a significant stake in a firm, he or she may not be the ideal individual to prepare certain companies’ financial statements. † (Jacobsen, 2008, para. 10). The Sarbanes-Oxley Act of 2002 is legislation enacted for the protection from the unethical behaviors. The Sarbanes-Oxley Act puts rules in place to hold executives accountable for the accuracy of their organization’s financial statements. The rules that are put in place achieve harsher punishments and criminal penalties for non-compliance. The Sarbanes-Oxley Act does its best to ensure financial statements be true and correct. â€Å"Section 406 of the Sarbanes-Oxley Act requires that publicly traded companies disclose their code of ethics for senior financial officers. The Act was designed to promote honest and ethical conduct; full and accurate disclosure in periodic reports; and compliance with applicable government rules and regulations. † (Jacobsen, 2008, para. 10). Does the Sarbanes-Oxley Act completely guarantee ethically correct financial statements each and every time? References Jacobsen, R. (2008, January). Unethical Behavior In The Workplace. EzineArticles, (), . Retrieved from http://ezinearticles.com/?Unethical-Behavior-In-The-Workplace;id=954264 Anonymous Employee.(n.d.).Unethical behavior in the workplace. Retrieved from http://www.anonymousemployee.com/csssite/sidelinks/unethical_behavior.php How to cite Effect of Unethical Behavior Article Analysis, Papers

Nazism (2206 words) Essay Example For Students

Nazism (2206 words) Essay NazismNAZISMThe National Socialist German Workers Party almost died one morning in1919. It numbered only a few dozen grumblers it had no organizationand no political ideas. But many among the middle class admired the Nazis muscular oppositionto the Social Democrats. And the Nazis themes of patriotism andmilitarism drew highly emotional responses from people who could notforget Germanys prewar imperial grandeur. In the national elections of September 1930, the Nazis garnered nearly6.5 million votes and became second only to the Social Democrats as themost popular party in Germany. In Northeim, where in 1928 Nazicandidates had received 123 votes, they now polled 1,742, a respectable28 percent of the total. The nationwide success drew even faster injust three years, party membership would rise from about 100,000 toalmost a million, and the number of local branches would increasetenfold. The new members included working-class people, farmers, andmiddle-class professionals. They were both better educated and youngerthen the Old Fighters, who had been the backbone of the party during itsfirst decade. The Nazis now presented themselves as the party of theyoung, the strong, and the pure, in opposition to an establishmentpopulated by the elderly, the weak, and the dissolute. Hitler was born in a small town in Austria in 1889. As a young boy, heshowed little ambition. After dropping out of high schoo l, he moved toVienna to study art, but he was denied the chance to join Viennaacademy of fine arts. When WWI broke out, Hitler joined Kaiser Wilhelmers army as aCorporal. He was not a person of great importance. He was a creatureof a Germany created by WWI, and his behavior was shaped by that war andits consequences. He had emerged from Austria with many prejudices,including a powerful prejudice against Jews. Again, he was a product ofhis times for many Austrians and Germans were prejudiced against theJews. In Hitlers case the prejudice had become maniacal it was a dominantforce in his private and political personalities. Anti-Semitism was nota policy for Adolf Hitlerit was religion. And in the Germany of the1920s, stunned by defeat, and the ravages of the Versailles treaty, itwas not hard for a leader to convince millions that one element of thenations society was responsible for most of the evils heaped upon it. The fact is that Hitlers anti-Semitism was self-inflicted obstacle tohis political success. The Jews, like other Germans, were shocked bythe discovery that the war had not been fought to a standstill, as theywere led to believe in November 1918, but that Germany had , in fact,been defeated and was to be treated as a vanquished country. Had Hitlernot embarked on his policy of disestablishing the Jews as Germans, andlater of exterminating them in Europe, he could have counted on theirloyalty. There is no reason to believe anything else. On the evening of November 8, 1923, Wyuke Vavaruab State CinnussuiberGustav Rutter von Kahr was making a political speech in Munichssprawling B?rgerbr?ukeller, some 600 Nazis and right-wing sympathizerssurrounded the beer hall. Hitler burst into the building and leapedonto a table, brandishing a revolver and firing a shot into theceiling. ?The National Revolution,? he cried, ?has begun!?At that point, informed that fighting had broken out in another par t ofthe city, Hitler rushed to that scene. His prisoners were allowed toleave, and they talked about organizing defenses against the Nazi coup. Hitler was of course furious. And he was far from finished. At about11 oclock on the morning of November 9the anniversary of the foundingof the German Republic in 19193,000 Hitler partisans again gatheredoutside the B?rgerbr?ukeller. To this day, no one knows who fired the first shot. But a shot rangout, and it was followed by fusillades from both sides. Hermann G?ringfell wounded in the thigh and both legs. Hitler flattened himselfagainst the pavement; he was unhurt. General Ludenorff continued tomarch stolidly toward the police line, which parted to let him passthrough (he was later arrested, tried and acquitted). Behind him, 16Nazis and three policemen lay sprawled dead among the many wounded. The next year, R?hm and his band joined forces with the fledglingNational Socialist Party in Adolf Hitlers Munich Beer Hall Putsch. Himmler took part in that uprising, but he played such a minor role thathe escaped arrest. The R?hm-Hitler alliance survived the Putsch, and?hms 1,500-man band grew into the Sturmabteilung, the SA, Hitlersbrown-shirted private army, that bullied the Communists and Democrats. Hitler recruited a handful of men to act as his bodyguards and protecthim from Communist toughs, other rivals, and even the S.A. if it got outof hand. This tiny group was the embryonic SS. Health Care Reform EssayThe ?experimental people? were also used by Nazi doctors who neededpractice performing various operations. One doctor at Auschwitzperfected his amputation technique on live prisoners. After he hadfinished, his maimed patients were sent off to the gas chamber. A few Jews who had studied medicine were allowed to live if theyassisted the SS doctors. ?I cut the flesh of healthy young girls,?recalled a Jewish physician who survived at terrible cost. ?I immersedthe bodies of dwarfs and cripples in calcium chloride (to preservethem), or had them boiled so the carefully prepared skeletons mightsafely reach the Third Reichs museums to justify, for futuregenerations, the destruction of an entire race. I could never erasethese memories from my mind.? But the best killing machine were the ?shower baths? of death. Aftertheir arrival at a death camp, the Jews who had been chosen to die atonce were told that they were to have a shower. Filthy by their long,miserable journey, they sometimes applauded the announcement. CountlessJews and other victims went peacefully to the shower roomswhich weregas chambers in disguise. In the anterooms to the gas chambers, many of the doomed people foundnothing amiss. At Auschwitz, signs in several languages said, ?Bath andDisinfectant,? and inside the chambers other signs admonished, ?Dontforget your soap and towel.? Unsuspecting victims cooperated willingly. ?They got out of their clothes so routinely,? Said a Sobibor survivor. ?What could be more naturalIn time, rumors about the death camps spread, and undergroundnewspapers in the Warsaw ghetto even ran reports that told of the gaschambers and the crematoriums. But many people did not believe thestoried, and those who did were helpless in any case. Facing the gunsof the SS guards, they could only hope and pray to survive. As oneJewish leader put it, ?We must be patient and a miracle will occur.?There were no miracles. The victims, naked and bewildered, were shovedinto a line. Their guards ordered them forward, and flogged those whohung back. The doors to the gas chambers were locked behind them. Itwas all over q uickly. The war came home to Germany. Scarcely had Hitler recovered from theshock of the July 20 bombing when he was faced with the loss of Franceand Belgium and of great conquests in the East. Enemy troops inoverwhelming numbers were converging on the Reich. By the middle of August 1944, the Russian summer offensives, beginningJune 10 and unrolling one after another, had brought the Red Army to theborder of East Prussia, bottled up fifty German divisions in the Balticregion, penetrated to Vyborg in Finland, destroyed Army Group Center andbrought an advance on this front of four hundred miles in six weeks tothe Vistula opposite Warsaw, while in the south a new attack which beganon August 20 resulted in the conquest of Rumania by the end of the monthand with it the Ploesti oil fields, the only major source of natural oilfor the German armies. On August 26 Bulgaria formally withdrew from thewar and the Germans began to hastily clear out of that country. InSeptember Finland gave up and turned on the German troops which refusedto evacuate its territory. In the West, France was liberated quickly. In General Patton, thecommander of the newly formed U.S. Third Army, the Americans had found atank general with the dash and flair of Rommel in Africa. After thecapture of Avranches on July 30, he had left Brittany to wither on thevine and begun a great sweep around the German armies in Normandy,moving southeast to Orleans on the Loire and then due east toward theSeine south of Paris. By August 23 the Seine was reached southeast andnorthwest of the capital, and two days later the great city, the gloryof France, was liberated after four years of German occupation whenGeneral Jacques Leclercs French 2nd Armored Division and the U.S. 4thInfantry Division broke into it and found that French resistance unitswere largely in control. History Reports

Spring Silkworms Essay Research Paper Spring Silkworms free essay sample

Spring Silkworms Essay, Research Paper Spring Silkworms # 8220 ; Spring Silkworms # 8221 ; reflected the life in a small town where for 100s of old ages the form of mundane life seemed to hold remained mostly unbroken. It besides inspires a batch of societal qualities. The feelings that the narrative mourned over are really cosmopolitan and common in people during that clip. All the household in the small town ran a silkworm concern. They were ran by their ain household excessively because engaging people would be more money. Family member was decidedly the cheapest and safest human resource. Old T # 8217 ; ung Pao # 8217 ; s household was rather successful when he was immature. However, the phosphoric did non keep after a coevals. Yet, the construction and adversity of his household continued to mirror the rigidness of traditional Chinese society. They borrowed money to purchase more mulberry trees for the silkworms. After they had sold the silk, they would refund portion of the debt. We will write a custom essay sample on Spring Silkworms Essay Research Paper Spring Silkworms or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There is neer plenty to cover the whole debt because the crop was ever worse than they expected. Even if they had a great crop on the cocoons, there would non be adequate people to whirl the silk. They were neer be able to acquire out of debt. It is astonishing how they managed to last under such hapless economic system. Thingss such as foretelling crop by the sum of sprouts that a garlic put out, the manner they isolated Lotus believing that she would convey bad fortune to them merely because her household had a bad crop, and Huang # 8217 ; s involvement in Taoism, they were all somehow contemplation of Mao # 8217 ; s fondness. Just around the same period of clip, he has been promoting the provincials for abandoning the worship of Gods and rejecting Buddhism. T # 8217 ; ung Pao hated the aliens. Since they brought in foreign goods in, in other words, they brough in competitions. The planetary power seemed to hold shifted irrevocably from East to West since the Opium War in 1842, in a clang of civilizations amid an ambiance of ignorance an vitamin D haughtiness on both sides. Of class the Chinese believed themselves as the â€Å"good guys† and the British as â€Å"the bad cats. T’ung Pao and his small town besides possessed this skewed nonreversible position on the aliens merely because their concern was affected. His friend told him that Kuomingtang authorities was traveling to â€Å"throw out the foreign devils† . However the Westerners merely view it as a by and large unequal struggle that was. Until now, although there is no more rejection of aliens, people in China still name them â€Å"Ghosts† or â€Å"Red-head Green-eyes monsters† in merely because it has been their wont for a hundred old ages. Mao Tung # 8217 ; s authorship shows that literary platform is cosmopolitan and national, and so as feelings. The writer # 8217 ; s subject will merely be the go-between of nonsubjective factors # 8211 ; a lens transforming the of import nonsubjective facts # 8211 ; the life of the state and of the whole world. He asserted his attachment to realistic traditions. He used characters which was considered to be the chief component of a literary work and the most successful are those in whom integrity of single and general is reflected. # 8220 ; Spring Silkworms # 8221 ; reveals the feelings of the old Chinese, express their sorrows and hopes, to attest the resolute opposition of how the Old T # 8217 ; ung Pao # 8217 ; s household against the challenge of an unknown destiny. It could be said as an about existent life experience cross the clip period. However, one thing we could neer larn about from his narrative is that it did non have the grasp it deserved. He expressed the compl exness of seeing the universe but forgot about adverting his literature position. It would be no point in depicting such affair as he ever believed. They are subjective and non cosmopolitan nature and as such can non be transferred to others or made to intensively affect them. Sadly, the alleged personal trifles which are considered as non worth depicting by Mao Tun, are believed to bear no relation whatsoever to life.

Lapp samoan essays

Lapp samoan essays The Samoan culture and the Lapp culture are completely different in their way of life, their culture, and also in the areas that they inhabit. Samoans live an island dwelling lifestyle while Lapps inhabit the Fennoscandian area. Samoan lifestyle is strict and very harsh. They believe in social hierarchies and have what they call a faamatai which is their system of government including a ruler for their village. Also, their villages are contrived of aigas which are considered by each other as siblings. Within the Lapp culture they do not govern a strict way of life and are known to be a very peaceful and tranquil culture. They dont believe in social hierarchies and the entire village serves as their own leaders and all disagreements and feuds are usually settled by everyone. Both the Lapps and Samoans subsistence modes differ greatly. Lapps are mainly pastoralists, and hunters and gatherers, while Samoans are simple horticulturalists. Lapps breed and herd reindeer, hunt, and also fish . Samoans mainly eat vegetables, fruits and of course seafood since they inhabit an island. As for entertainment, Samoans are known to have singing and dancing and music, while the Lapps sources of entertainment are not apparent to others. Lastly, the Samoans have tattooing as a way of entering adulthood from adolescence. It is unknown as to whether the Lapps had any form of initiation into adulthood. Although Samoans and the Lapps have many differences, they also have few similarities. Both cultures have a certain way of life and laws that thye must abide by. Each culture has some sort of village council that settles any disputes and problems. The Coast Lapps and the Samoans both dwelled in seaside villages. The River Lapps and the Samoans were both simple horticulturalists. It is also apparent that both cultures lived off of fishing as one of their sources of food. As for their religion, the aboriginal Samoans bel ...

30 Unprofessional Things You Should Never Say at Work

30 Unprofessional Things You Should Never Say at Work Being â€Å"professional† can feel a bit new at first. It takes some getting used to. Just like any other social arena, the working world has its own special set of rules. One of the cardinal ones is to speak and conduct oneself like a grown up. Here are 30 words and phrases you should never say at work. 1. I could list all the words here that you shouldn’t use, but that list would be too long. Bottom line: if it’s a curse word, keep it for home use.2. â€Å"We’ve always done it like†¦Ã¢â‚¬ If someone asks you to do something you aren’t accustomed to, or to do it in a different way, this is the last thing you should say. Save the constructive feedback for the review.3. â€Å"I’m not afraid to †¦.†A healthy degree of fear is not a bad thing. In fact, it’s best to have some fear and master it than to have had none at all.4. â€Å"Yes† (when you don’t mean it)It’s always better to say no than to dis miss someone with a ‘yes’ and then disrespect them by not delivering.5. â€Å"It’s important.†Convey the importance of a task or strategy in other ways. If you have to be obvious, you’ve already lost.6. â€Å"Are you upset?†This is almost as bad as â€Å"are you mad at me?† If you have to ask; you probably already know the answer.7. â€Å"Like†You’re not in middle school anymore. People will judge you for using â€Å"like† as sentence filler.8. â€Å"Literally†Same deal. Adverbs are best avoided anyway. And besides, this one is seriously overused.9. â€Å"I thought you were doing that.†Conveys confusion, that you don’t know what’s happening with your team. Also conveys that you’ll shirk any responsibility you can.10. â€Å"That’s impossible.†Might as well admit to being a quitter. Don’t shut down and limit your coworkers (or yourself) from coming up with creat ive solutions.11. â€Å"You misunderstood.†Don’t put the blame immediately on the other person. Try to find a better way to explain your original intent or meaning that doesn’t shirk responsibility for communication.12. â€Å"Sorry I was late†Just don’t be late. Respect your time and others’ time. Period. If you were really sorry, you wouldn’t have been late.13. â€Å"Because I’m in charge†You’ll just be resented for being heavy-footed. Convince people to follow your lead by example and by earning their regard.14. â€Å"Sorry†If you did something worthy of an apology; just fix it. Sorry isn’t enough. And if you’re just apologizing willy-nilly for anything and everything- stop. It makes you look weak an under-confident.15. â€Å"I’m bored.†You’re not bored. You’re boring. Show a little initiative and find something to do.16. â€Å"I’m busy.†Even if youà ¢â‚¬â„¢re too swamped to listen or to help out, find a better way to communicate this without sounding so self-centered.17. â€Å"Well I†¦.†Don’t one-up people. They hate it. A conversation isn’t just an opportunity to tell everyone how much better your stories are than theirs. Try listening for once. You’ll get your turn to shine.18. â€Å"That wasn’t my fault.†Even if it wasn’t. You look like a sell-out. Concentrate on how to fix the problem, not whose fault it is.19. â€Å"I can’t do all of this by myself.†Sure you can! And if you can’t, be sure it’s for the right reasons- not just that you’re feeling lazy. Asking for help in the right circumstances is always okay.20. GossipThat’s something that you need to leave in school. Professionals focus on work and more constructive social interactions.21. â€Å"Details, details.†This comment is flip and makes you look lazy and inattentiv e. Details are crucial.22. â€Å"I was just doing what I was told.†This is just trying to blame your superiors instead of your co-workers and it will almost never end well.23. â€Å"I have a brilliant plan.†Plans are one thing; execution is another. Execute your plan, then call it brilliant.24. â€Å"I’ll do that later.†Sorry. True professionals don’t procrastinate. Clear your to-do list as early and as often as you can.25. â€Å"I know better.†Even if you do, there is no reason to condescend. You’ll look like a jerk and an unprofessional one at that.26. Speak at an appropriate volume and enunciate your words. If no one can understand you, you’ll never get anywhere.27. â€Å"Wow that chick/dude is †¦Ã¢â‚¬ This is an office, not a club. Keep your outside-work observations to yourself.28. â€Å"That’s not going to happen.†There are ways to refuse or give a ‘no’ without being a condescending blowh ard. And without getting people to root against you.29. â€Å"I quit† (or â€Å"I’m done†)Spare us the drama. Prove that you can keep it cool- even when actually quitting.30. Even if you’re shy, you must speak up now and then. Otherwise people will forget you exist or they’ll make up a story to fill in the blanks. You’re much better off being open and up front.30 Phrases Unprofessional People Can’t Stop Saying At Work

Followership Essay Example | Topics and Well Written Essays - 1000 words

Followership - Essay Example Being a follower of decisions made by the leader entails following personal attributes of taking appropriate course of action, suiting the leader as well as to the situation unveiling. Crew Resource Management stipulates that an evident good art in following is critical in the event of the time constraint situation of the cockpit (Tony, 72). The five classifications of an aircrew follower are outlined below. These are those followers defined by the followership model, who do not come with much help in the event of a crisis during the flight. More often than not, they will sit at their destined positions offering very little help to the situation (if any), and they watch as their responsibilities go on with very little response from them. However, they may appear to mollify the team as they try to rectify the situation. The followership model awards the yes people with the most adverse characterized follower of the flight crew. These followers usually concur with every decision made by the pilot, regardless of its consequence to the situation. Normally, they are the most distinct followers of the aircrew team as they move all over the vessel trying to accomplish their possibly detrimental duties (Helmreich and Wilhelm, 26). These followers are very creative members of the crew and they possess very critical decisions in the crew membership (Shea and Robert, 290). However, their interests are hidden in their minds, giving no effort to try remedying the situation. They are mostly alienated by the crew as a whole, possibly by the organization as a whole, and they are pessimistic. They rely on the failure of others to justify their possible courses of action which they do not emulate. If not rehabilitated, they should be eliminated from the group. Helmreich and Wilhelm (32) reveal that survivor followers normally hold many of the junior flight crews